top of page
WeChat Image_202002100846561.jpg

Sabrina Douglas-Jones

Founder & Director of SDJ Consultancy


Sabrina is an international senior business development executive with ~20 years experience in sectors such as Premium, Fashion and Lifestyle, Logistics and Supply Chain Management as well as IT. Her core management skills evolved in Business Strategy, Implementation and General Management with a strong focus on Sales and Marketing within Corporate as well as Entrepreneurial environs.

Sabrina is driven by passion to connect with people – and to connect those with the people they need in order to enable a mutual, effective and efficient path moving forward. She is a creative generalist and dynamic facilitator, which allow her to visualize complex scenarios and strategies with clarity of thought and communicate them with ease. Sabrina’s fast-paced adaptability and efficiency have been recognized at Senior Management level at companies such as Swarovski, DB Schenker, and Fujitsu Siemens, proven by an extensive record of successfully driving multi-million-dollar revenue growth in the APAC region.

Sabrina has lived in and worked with the China market ~15 years, also having lived and worked in Germany as well as New Zealand, Canada and Italy.

Born in Germany, and educated in Germany, China and Italy, Sabrina is fluent in German, English and intermediate spoken and written Mandarin (HSK4); she is professionally accredited by the International Fashion Academy Paris (China) and Polimoda Florence (Italy), graduated with Master’s Degree in Fashion Business. She also studied Business Administration at the German Chamber of Commerce and Sales Expertise with the Siemens AG in Germany.

Currently, Sabrina’s work in China is twofold – strategically and financially directing architecture and design studio Atelier I-N-D-J (Co-Founder), and managing and executing consultancy services and projects with SDJ Consultancy (Founder), both of which play to her strong interpersonal, analytic skills and her expertise in the fields of fashion and luxury in the China market. Within her capacity at SDJ Consultancy, Sabrina focuses to support New Zealand Companies by coaching and advising in the areas of China Market Entry Strategy and Execution, Marketing and Business Development, Business Operations and Brand Management as well as Cross-Cultural business skills.

In looking forward, Sabrina plans to continue to maximize on her extensive international network and knowledge to support
people and companies with the connections and solutions they seek.

bottom of page